E-mail and Web Features | Windward Customer Overview

With the pressure of reduced marketing budgets and executives demanding to see a return on every dollar spent, email marketing is fast becoming an appealing, cost-effective option to reach a captive audience of potential buyers. No matter what industry, now anybody can benefit from email marketing and handle their own cost-effective campaigns in-house. It's easier than you think!

Email marketing is a tool that complements or replaces your other marketing activities, including direct mail and advertising - and costs much less! You don't have to pay for ad space, flyer printing, or mailing. Your only associated costs are for design (if necessary) and list rental (unless you're starting with the existing list in your database).

Use email to promote new products and services, remind customers of contract and offer deadlines, run special promotions, broadcast urgent announcements, or start regular communications with your customers through newsletters.